Digital interaction designer
Useful digital
products,
designed with
intent.
I'm Martin. I design and build accessible public services and characterful products — from first sketch to a live, useful thing in people's hands.
By the numbers
Real things, shipped and in use.
A few measurable outcomes from products I've designed and built end to end.
4 Products designed and shipped
12+ Years building for the web
11,000+ Live listings in production
153 Local authorities covered
What I do
Tailored disciplines for the whole build.
From first sketch to production code — I cover the full path, not just one slice of it.
Design & UX
Wireframes, prototypes, information architecture, and design systems that make dense information scannable.
Front-end build
Accessible, production-ready code in Next.js, TypeScript, and Tailwind — not just a polished screenshot.
Accessibility
WCAG baked in from the first sketch, not bolted on at the end. Focus states, semantics, and reduced motion.
Product thinking
From strategy through data platform work — I treat each product as something that has to survive real users.
How I work
Better solutions for useful products.
I design and build interfaces that explain themselves, systems that survive real users, and details that make a product feel cared for.
- Accessibility-first, from wireframe to production
- Design systems that scale across teams and products
- Rapid prototyping with real users in the loop
- Production code, not just handoff files
Projects
Designed, built, and shipped — end to end.
Self-directed products, from first sketch through architecture, accessibility, and production build.
Live product 2025
SENDadvisor
A national directory that brings days out, specialist services, schools, Local Offer information, and plain-English EHCP guidance into one calmer, more searchable experience for families navigating SEND across England.
Live product 2025
Horrorometer
A horror-focused discovery and rating platform where fans track, rate, and surface scary movies, TV shows, and books across three genre-specific axes — Creepy, Gory, and Jumpy.
Early access 2024
Kanaboards
A planning workspace where developers and coding agents work from the same board — the board is the shared surface, not the sync target.
Release candidate 2026
Stay With Me: Deep Sea
A real-time interactive horror story told through a damaged comms link. Help Mara survive 412 metres beneath the surface through messages, recovered footage, and choices that matter.
About me
Practical builder, product brain, occasional cat supervisor.
I like interfaces that explain themselves and systems that survive real users. By day I design and build accessible public services for Norfolk County Council; by night I ship horror fan platforms, Kanban tools, and SEND resources.
Blog
Notes on design, accessibility, and shipping solo.
Accessible by default: how I bake it in from the first sketch
Accessibility isn’t a checklist at the end — it’s a posture. Here’s how I keep it present from wireframe through to production code.
Shipping solo: what I learned building three live products
Horrorometer, Kanaboards, and SENDadvisor all started as itches I wanted to scratch. Some patterns held across all three — and a few surprised me.
Designing for stressful systems: lessons from SENDadvisor
Families navigating SEND services are already overwhelmed. How do you design a directory that feels calm, trustworthy, and genuinely useful?
Contact
Ready to build something useful?
Currently taking on small freelance projects alongside my day job. I usually reply within a couple of days.
Prefer email?
martwhitty@gmail.com